Fashion editorial
VELOUR.
Art of the extraordinary
STATUSSelf-initiated study
DISCIPLINEFashion / Editorial
EXPLORESEditorial direction / Campaign composition / Type hierarchy
THE CREATIVE QUESTION
Express a couture sensibility without filling the frame with decoration.
THE PROPOSED RESPONSE
Burgundy fabric, close framing and generous negative space let texture carry the visual story.
This study demonstrates an approach. It is not a commissioned project, a deployed client product or evidence of commercial results.
THE IDENTITY SYSTEMA direction.
A direction.
Applied consistently.
Typography, material and contrast form one proposed design language.
01 / TYPE & PROPORTIONVELOUR
Art of the extraordinary
02 / THE PALETTE
#170E13#8D3C49#E9C2C9Selected from the concept direction. Final print and digital usage would be tested during a commissioned project.
03 / EDITORIAL APPLICATION
THE STUDIO EDITIONVELOUR
Art of the extraordinary
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