Editorial identity
OFFSET.
Design is a statement
STATUSSelf-initiated study
DISCIPLINEEditorial / Identity
EXPLORESPublication direction / Cover system / Editorial layout
THE CREATIVE QUESTION
Give a design publication a recognizable identity across cover and spread.
THE PROPOSED RESPONSE
Oversized type is balanced with a moss-green editorial grid and deliberately generous margins.
This study demonstrates an approach. It is not a commissioned project, a deployed client product or evidence of commercial results.
THE IDENTITY SYSTEMA direction.
A direction.
Applied consistently.
Typography, material and contrast form one proposed design language.
01 / TYPE & PROPORTIONOFFSET
Design is a statement
02 / THE PALETTE
#111A14#A4CBA9#D8FFE0Selected from the concept direction. Final print and digital usage would be tested during a commissioned project.
03 / EDITORIAL APPLICATION
THE STUDIO EDITIONOFFSET
Design is a statement
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