Luxury fragrance
NOIR.
A study in scent and shadow
STATUSSelf-initiated study
DISCIPLINEBrand identity / Packaging
EXPLORESIdentity direction / Label hierarchy / Packaging composition
THE CREATIVE QUESTION
Make a fragrance identity feel distinctive using proportion and material rather than ornament.
THE PROPOSED RESPONSE
Smoked glass, warm paper and sharply restrained typography create a quiet contrast.
This study demonstrates an approach. It is not a commissioned project, a deployed client product or evidence of commercial results.
THE IDENTITY SYSTEMA direction.
A direction.
Applied consistently.
Typography, material and contrast form one proposed design language.
01 / TYPE & PROPORTIONNOIR
A study in scent and shadow
02 / THE PALETTE
#15110F#8B7769#E2C7A8Selected from the concept direction. Final print and digital usage would be tested during a commissioned project.
03 / EDITORIAL APPLICATION
THE STUDIO EDITIONNOIR
A study in scent and shadow
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