Lighting identity
LUMEN.
Made of light
STATUSSelf-initiated study
DISCIPLINEProduct / Packaging
EXPLORESProduct direction / Label system / Material palette
THE CREATIVE QUESTION
Communicate warmth and material quality with a minimal product universe.
THE PROPOSED RESPONSE
Opal glass, amber light and simple editorial labels connect product and packaging direction.
This study demonstrates an approach. It is not a commissioned project, a deployed client product or evidence of commercial results.
THE IDENTITY SYSTEMA direction.
A direction.
Applied consistently.
Typography, material and contrast form one proposed design language.
01 / TYPE & PROPORTIONLUMEN
Made of light
02 / THE PALETTE
#171810#938B75#FBEBBCSelected from the concept direction. Final print and digital usage would be tested during a commissioned project.
03 / EDITORIAL APPLICATION
THE STUDIO EDITIONLUMEN
Made of light
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