Geometric identity
ARC/01.
A new perspective
STATUSSelf-initiated study
DISCIPLINEIdentity / Typography
EXPLORESWordmark study / Stationery system / Layout rules
THE CREATIVE QUESTION
Create a strong typographic identity that works at small sizes.
THE PROPOSED RESPONSE
A geometric arc and a restrained two-tone system connect the wordmark, stationery and layout grid.
This study demonstrates an approach. It is not a commissioned project, a deployed client product or evidence of commercial results.
THE IDENTITY SYSTEMA direction.
A direction.
Applied consistently.
Typography, material and contrast form one proposed design language.
01 / TYPE & PROPORTIONARC/01
A new perspective
02 / THE PALETTE
#272A33#D5D3CA#171B23Selected from the concept direction. Final print and digital usage would be tested during a commissioned project.
03 / EDITORIAL APPLICATION
THE STUDIO EDITIONARC/01
A new perspective
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